Are you marketing a novel, non-fiction, or other creative media? Do you use twitter, facebook, or blog about it? Want to sound smart when you tell your friends what you are doing to market that work?
Well, you should know that the term for that effort is called Inbound Marketing.
According to Wiki:
Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.
So there is a name for all that running around we do on the Internet telling people about our books!
And check back later today for a great new book that I am promoting this weekend by Alesha Escobar, who is going to have me on her blog, at http://www.aleshaescobar.com later today as well.
I am going now to get her book and will do a review of it as well. It sounds WONDERFUL!!!!!